Introduction to Design Thinking (and not rushing straight to solution)

  • 20 March 2024
  • 12:30 PM - 1:30 PM
  • Online


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Would you like to delight your customers even more than before?

Are you keen to understand your customer better?
Do you want to look at challenges with a fresh set of eyes?
Would you like to be a better creative problem solver?

If you answered yes to any of the above, join us the this interactive, hands on webinar where we will dive into the world of Design Thinking (which should be called Design Doing) and practice the art of empathy and creative problem solving.

Topics covered

  • An overview of Design Thinking
  • Companies using a Design Led Approach to delight their customers
  • Why empathy is important
  • Empathy mapping

What you will learn 

  • Where a design led approach can provide value
  • The importance of not rushing straight to solution
  • Different approaches understanding your clients and empathy mapping
  • The importance of spending time in the shoes of your customers
  • Why curiosity is at the heart of empathy and solving problems

About the presenter:

Simon Banks
Author & Keynote Speaker on Creativity, Innovation & Design

Simon Banks is an author, podcaster and international speaker on creativity, innovation and design and a happily recovering artist.

He describes his geek out spot as the intersection of creativity and design, learning, people and passion which he sees as essential building blocks for future leaders and developing an innovative culture. His Big Why? To build a more creative world to enable people and business to thrive in the Modern Age.

Simon has substantial experience, with over 1400+ events, workshops and innovation programs facilitated across Europe, Asia, America and Australia across a diverse array of sectors and organisations. He’s worked to bring fresh thinking and innovation out of teams in companies that include: EY; Laing O’Rourke; Geoscience Australia; University of Technology Sydney; Carat Media, The Australian Department of Industry, Innovation and Science; and Volkswagen to name a few.

Simon lives and breathes creativity. He has exhibited his art across the globe, has lectured at the National Gallery of England and developed programs for institutions such as The Museum of Contemporary Art in Sydney, The Sydney Fringe Festival and Vivid Festival and continues to have a foot firmly planted in both the creative and corporate worlds. (It’s his secret special sauce for empowering people to think differently)

Simon is the author of A Thousand Little Lightbulbs: How to kickstart a culture of Innovation in your Organisation and co-host of The Occupational Philosophers: A not-so-serious business podcast to spark imagination, curiosity and creativity.

And yes, the question that everyone asks, all drawings in his presentations are his.