How did the Google game become a game of chasing algorithms - instead of helping us find ways to meet our perfect customers? Google has more than 92% of the world's search traffic. You would think they 'd have made life easier by now!
Not so - while businesses cry out for simplicity in digital marketing, Google still seems to be a technical beast that takes a lot of wrestling to the ground. We regularly see agencies and consultants struggling to keep up - and small businesses on a seemingly endless quest to find the right digital marketing partner.
How do we change the digital marketing game when it comes to Google?
Can we make it understandable, measurable and actionable - both for businesses and for marketers?
During the evening, Ian Hopkinson, Founder of Terminology, will:
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Shine a light on 7 key areas for action and improvement that marketers can address to significantly increase their visibility online.
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Show you how to positively influence Search Engines to better find the customers you - or your clients - need.
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Get you started with a simple measurement process to evaluate your online performance and benchmark against competitors.
Join us on the night and Ian will walk you through a real-life case study - so you can see how to put this new approach into action in the real world.
One drink on arrival and a small selection of nibbles is included in the ticket price.
Book your ticket now. Don’t miss out - tickets are limited.
We look forward to seeing you at Eclat on Tuesday 5 December 2023.
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Sponsored by Terminology
About Ian Hopkinson
Ian Hopkinson
Founder of Terminology
Ian Hopkinson is a digital creative who is passionate about the online marketplace and its potential to enable businesses to compete on a global stage. He has provided services to some of Australia ’s biggest companies and has over 20 years of deep expertise in digital marketing with a particular emphasis on search engines.
Ian ’s passion is the creation of strategies and products that build brands and businesses - that improve lives, create happiness and solve problems. It is what gets him out of bed every single day. The most recent outcome of this ongoing exploration is the SEI Method and the establishment of Terminology.
Find out more about Ian here.
About Terminology
Terminology has created a unique digital marketing approach - the Search Engine Influence (SEI) method - that enables you to:
- measure your online performance and benchmark against your competitors;
- understand where the problems might be; and
- guides you to focus on the right actions.
The SEI method enables you to have more meaningful conversations about your marketing results. The insights within the tool provide actionable intelligence, enabling you to strategise improvements and celebrate your wins.
Find out more about Terminology here.