Masterclass. Creativity at Work

An interactive hands-on session that explains how to develop and deploy creative skills to solve a business challenge.

There has never been a greater need for new ideas and agile thinking in the world of business. Without knowing it most organisations (and people) are highly skilled at killing new ideas. “Creativity At Work” re-kindles belief in the power of new ideas. It shows how the creative brain works and how to use proven creative techniques to solve business challenges. An interactive hands-on program that explains how to develop and deploy creative skills to solve a business challenge.

Who should attend: 

Marketing managers, innovation or insight managers and salespeople - anyone who struggles to create or implement new ideas.

Topics Covered

Context

• What is creativity and why it’s important
• Meredith’s law of stuff ups
• The neuroscience of creativity

Creative Habits

• Greenhousing
• Connecting
• Prototyping

Creative Tools

• Problem framing
• Stimulus generation
• Idea capture and screening

Learning Outcomes:

1. A framework for generating new ideas at work
2. Skills for ideating around a specific objective
3. Personal confidence – to express new idea

Course experience 

• 4-hour instructor-led virtual session
• Homework task
• Breakout sessions with practical exercises
• Personal Reflection
• Worksheet & Reference kit

Facilitator

Chris Meredith
Chilli Sauce - Innovation and Training

An MBA, Certified Practitioner in Marketing and former client-side marketing director, Chris Meredith has been teaching businesspeople to create craft and communicate great ideas for over 10 years.

This program on Feedback was born out of a hatred of annual performance reviews (usually a form filling exercise) and also a recognition that, for personal growth, feedback is vital. All of Chris programs (even this one!) have client feedback as a core component.

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Certified Practicing Marketers can register 16 PMP Points at this workshop