Masterclass. Personal Brand & Thought Leadership Strategy

Are you ready to build your Personal Brand and position yourself as an industry thought leader?

The importance of personal branding in today's business world can't be overstated. Whether you're a manager looking to make an impact on your company or a business owner trying to stand out form the crowd, having a well defined personal brand is key.

In this half day workshop you will learn how to build a strong personal brand and harness your expertise to position yourself as an industry thought leader to build credibility and attract an audience of people who know, like and trust you.

Who is it ideal for:

• Senior Professional Marketers wanting to build their profile
• CMO's and consultants looking to build their personal brand
• Agency Owners
• Founders & Entrepreneurs
• High-Performing Business Leaders

Outcomes:

• Position yourself for more premium career opportunities
• Attract more new business (if agency, consultant or business owner)
• Command a higher salary (if employed)
• Charge higher rates (if self-employed)
• Be better equipped to help your clients/employer navigate the modern landscape of organic content, personal branding and standing out in a noisy marketplace
• Fast track the growth of your own business by becoming a thought leader
• Attract prestigious collaboration opportunities

What you will learn:

Introduction to Personal Brand

• The importance of a personal brand in todays world of social media
• Personal brand foundations
• How to present yourself to the world
• How to identify your value

Introducton to Thought Leadership

• What is good Thought Leadership?
• How it is a fusion of Leadership & Strategy & Marketing
• Why thought leadership content is different to other content
• Why this type of content will deliver a better ROI for your career/business
• Why it’s the fastest growing modern marketing discipline

Thought Leadership Strategy

• Business/Career Goals Alignment
• How to set your thought leadership goals and what is realistic
• The Do’s and Don’ts of a successful thought leadership strategy
• Monetising Your Message

Personal Branding

• Employee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.
• The 4 non-negotiables of a brand that connects with its audience
• Messaging and Positioning Fundamentals for thought leadership
• Pivoting and Re-positioning

Thought Leadership Content

• Choosing your Topics and Themes
• A plan for extracting your own thought leadership
• How to turn your ideas into compelling content
• 7P Framework for creating high-converting thought leadership content consistently
• The 3 Systems you need to get your thought leadership to market
• How to measure your content success

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Certified Practicing Marketers can register 16 PMP Points at this workshop