Improve the rankings of your website in search engines and increase qualified traffic to your website.
This masterclass is based on over 25 years of search engine research and successful SEO for clients.
Topics Covered
Who Should Attend
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings
- How Google Works
- What factors cause a website to rank in organic search results (The 3 Main Pillars)
- On-Page SEO (Meta tags, Content)
- Technical SEO (Site Architecture & Performance
- Off-Page SEO (Content Marketing & Digital PR)
- SPAM – What not to do
New Section: How to use AI such as ChatGPT To Supercharge Your SEO
- What is Google’s stance on AI Content?
- AI Use Cases - Using AI, ChatGPT for Content Creation - text, images, code
- SEO hacks using AI ChatGPT
- Content Marketing
- Prompt Engineering
About the presenter
Sid Lal
MD, Bruce Clay Australia
Sid is a serial entrepreneur who set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organisation which translated into $15 million in online sales for its channel partners.
Since 2009 he has been heading Bruce Clay, first in India & more recently in Australia. Sid has helped his clients achieve thousands of first page rankings on Google.
What some people have said about his training sessions
"Thanks so much for your time and knowledge today. I got so much out of that course. I can't wait to put a few things into action and to try out many of the great resources you provided. I look forward to doing another course in the near future."
"Just attended a very valuable masterclass by @siddlal on the power of organic search."
"Thanks Sid for such insightful training sessions of SEO. Your training skills made it easy and interesting."
About Bruce Clay Australia
Bruce Clay has been a recognised leader in Search Marketing since 1996 with a focus on Search Engine Optimisation (SEO) and Google Ads.
Our Sydney office provides services across the entire Digital Marketing spectrum: SEO, Google Ads, SEM, Web Design, Content Marketing, CRO, Google Analytics & SEO Training. We have helped hundreds of companies across the globe achieve 1st page rankings on Google. We are an award-winning company with proprietary SEO software and thought leadership and we work with global organisations across our offices in Los Angeles, Dubai, Delhi, Tokyo & Sydney.
If you would like your website to achieve higher search rankings & increase website traffic and sales, connect with us now on 1300 732 734 or visit our site for more info: Bruce Clay Australia
*This course qualifies for 16 PMP points under the AMI’s Certified Practicing Marketer program.