Masterclass: Digital Marketing Fundamentals

  • 02 May 2024
  • 12:30 PM - 4:00 PM
  • Virtual Classroom (Online)
  • 12

Registration

  • Please ensure you are logged into your AMI member account to register for this course.
  • Please ensure you are logged into your AMI member account to register for this course.
  • For more information on AMI membership email membership@ami.org.au

Register

Keen to learn more about digital? This practical 4-hour online workshop will give you the fundamentals to get started with digital marketing.

We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them.

We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.

Learning Outcomes

  • Get a basic understanding of key digital marketing channels

  • Learn key digital terminology

  • Get a introductory insight into the key channels

  • Get up to date with latest concepts

If you want to learn more about the fundamentals of digital marketing, get a introductory insight into the key channels and get up to date with latest lingo and concepts, this 4-hour workshop is for you.

This hands on workshop will deliver actionable insight to get your started in digital marketing, whether you are new to digital or looking to enhance your learning.

Topics Covered

  • Digital trends

  • The importance of knowing your brand value

  • Understanding your audience

  • How to set your objectives for success

  • Search engine marketing basics

  • SEO basics

  • Social media basics

  • Email marketing