Masterclass. Digital Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

In this session led by narrative strategist Steve Ballantyne, you’ll learn how to transform your storytelling skills from print to the screen, for both B2B and B2C audiences. If you’re a marketer, digital marketer or content creator, this course will give you the templates and tools you need to take your digital storytelling to the next level.

Who Should Attend

If you’re a marketer, digital marketer, or content creator. 

Topics Covered

• Neuroscience of storytelling
• Hidden structure beneath great stories
• Learn from brands and individuals succeeding in digital storytelling space eg game designers, influencers, and moviemakers
• Practical application eg Google AdWords, website copy, emails

Learning Outcomes

• How our analogue brains are wired for digital storytelling
• Why story frameworks work better than stating facts & data
• How to identify the hidden architecture behind great stories
• The best visual storytelling tools to use online
• Narrative lessons from game designers and moviemakers
• How to create engaging story-driven content for social media
• How to storify your Google AdWords campaigns
• Exciting, new digital storytelling formats and technology

Course Experience

A live 90 min session will be held each Wednesday over 4 weeks.

This session is an artful balance of storytelling theory and practical application backed up by compelling case studies from local and international brands. You’ll also get a chance to workshop your brand story during the day and use story frameworks to write your own backstory.

Facilitator

Steve Ballantyne

Brand IQ  

Steve has worked with over 150 brands throughout Australasia, over a 30-year career.

To say I was raised in an environment rich in stories would be the understatement of my life. From biblical parables through to the wonderful faraway lands of Narnia and Beatrix Potter, stories – and storytelling – is part of my fibre. In adulthood, a love of hiking has taken me on many journeys and adventures. I’ve garnered tales from strangers met along the way as well as from my own adventurous experiences. Over the last 30 years I have worked with well over 200 brands (in many different product categories) throughout Australasia.

With the art of brand storytelling tucked under my arm, I have gone about my career proving and testing my ideas in this field, involving myself in 8 business start-ups… some worked brilliantly, others not so well. And this is precisely where my own personal brand of value lies – in the great sense of commercial reality I bring to everything I do. And I wouldn’t change a thing, because all roads have led me to this point – the point at which I can spread and share my skills with companies and leaders who so desperately need to compete. Are you one of them?

*This course qualifies for 24 PMP points under the AMI’s Certified Practising Marketer program.