South Australia Marketers Meet-up

Come along and catch up with the Adelaide Marketing Community and get an update on the extensive work that is being done by the Australian Marketing Institute to help marketers grow their careers and keep up to date in this dynamic profession.

Also Dr Kirsten Victory of the Ehrenberg-Bass Institute for Marketing Science will give a brief update on work they are doing and be available for questions on emerging trends.

This is a great chance to speak to your local committee and share ideas how we can better develop marketers in South Australia to grow their careers as well as support the growth of local organisations locally, nationally and internationally.

We want to know what you would like locally and how networking and case studies can help you do your role better. We also want to speak to local businesses that can add value to our marketing efforts and keep up to date with technology changes in all areas of marketing.

We look forward to meeting you on the night, and enjoying discussing the significant changes that are happening in the marketing community.

Price includes one drink on arrival from the Benjamin on Franklin popular drinks list and a selection of tasty snacks served throughout the evening. Additional drinks may be purchased at regular bar prices as desired.

Speakers: 

Dr Kirsten Victory is a Senior Marketing Scientist at the Ehrenberg-Bass Institute. Kirsten’s primary research expertise is in product innovation and new product success. Her aim is to help brands to make better new product investments, by investigating how to shorten the odds of success when launching new products.

Her current research focus is in understanding new product success, with a focus on investigating whether it is possible to predict winning new products at launch, and exploring why some new products are more successful than others. In addition to her work in product innovation, she counts mental availability, portfolio management and physical availability among her other research interests.

Kirsten is passionate about providing marketers with actionable insights. She enjoys presenting and working with Institute Sponsors on projects. Past projects include working with some of the world’s biggest brands to identify and prioritise their Category Entry Points, and to benchmark the strength of their Distinctive Assets. These projects have been done in several countries around the world and include brands from a wide range of industries, spanning retail, services and consumer products.