Not another water bottle!

  • 29 November 2023
  • 12:30 PM - 1:30 PM
  • Online


  • Please make sure you are registered in your AMI account
  • Please contact if you wish to hear more about AMI membership benefits.

Discover new ways for customer acquisition, retention, referral and surprise and delight. If you find it challenging to make your brand stand out, this webinar is for you.

How to use creativity and outside-the-box thinking in your marketing. Ideas to use clever promotional products to make your brand memorable. Did you know that direct mail has a 100% open rate? Could it be an answer to cut through in today’s noisy digital world?

“You cannot bore people into buying your product”- David Ogilvy, father of Advertising

Topics Covered:

  • Be different. Why it’s important

  • Forget about your logo

  • Emotional marketing and why this is the only way to connect with your prospects and clients

  • Focus on relationship building. Business is a marathon, not a sprint

  • It’s not their job to remember you

  • How do you decide WHOM to invest your marketing dollars?

Key Learnings:

  • How to think differently
  • Ideas on using direct mail
  • How to stay “ top of mind”
  • What % of the marketing budget you should invest in your marketing and building relationships


Oksana Koriakova  

Founder of Impero Group

Oksana is a creative thinker, Marketer, Brand engagement Expert and Entrepreneur. With more than 25 years in business, she brings a wealth of knowledge and passion to each project and is passionate about business, human connections, personal growth and doing things differently.

Oksana has a unique ability to creatively identify how to engage clients and execute new growth opportunities, taking a holistic approach to marketing which results on ROI.

As a founder of Impero Merchandise, she works with clients on brand engagement and developing cool and fun ideas using memorable promotional products. She is especially passionate about products with a purpose that are ethically sourced and sustainable.

As a guest speaker and mentor, Oksana regularly shares insights about brand strategy and growth at marketing panels and conferences and has been interviewed on numerous business podcasts and industry news.

Please note: AMI Webinars are FREE for AMI members and 50AUD for non-members; they will be available to watch on demand in the AMI Content Library.