Discover new ways for customer acquisition, retention, referral and surprise and delight. If you find it challenging to make your brand stand out, this webinar is for you.
How to use creativity and outside-the-box thinking in your marketing. Ideas to use clever promotional products to make your brand memorable. Did you know that direct mail has a 100% open rate? Could it be an answer to cut through in today’s noisy digital world?
“You cannot bore people into buying your product”- David Ogilvy, father of Advertising
Topics Covered:
Be different. Why it’s important
Forget about your logo
Emotional marketing and why this is the only way to connect with your prospects and clients
Focus on relationship building. Business is a marathon, not a sprint
It’s not their job to remember you
How do you decide WHOM to invest your marketing dollars?
Key Learnings:
Presenter:
Oksana Koriakova
Founder of Impero Group
Oksana is a creative thinker, Marketer, Brand engagement Expert and Entrepreneur. With more than 25 years in business, she brings a wealth of knowledge and passion to each project and is passionate about business, human connections, personal growth and doing things differently.
Oksana has a unique ability to creatively identify how to engage clients and execute new growth opportunities, taking a holistic approach to marketing which results on ROI.
As a founder of Impero Merchandise, she works with clients on brand engagement and developing cool and fun ideas using memorable promotional products. She is especially passionate about products with a purpose that are ethically sourced and sustainable.
As a guest speaker and mentor, Oksana regularly shares insights about brand strategy and growth at marketing panels and conferences and has been interviewed on numerous business podcasts and industry news.
Please note: AMI Webinars are FREE for AMI members and 50AUD for non-members; they will be available to watch on demand in the AMI Content Library.