IMMEDIATE ACCESS | ONLINE COURSE: DMI eCommerce (Foundational & Intermediate)

  • 19 December 2024
  • 31 December 2025
  • Online

Registration

  • Please make sure you are registered in your AMI membership account to proceed.
  • For more information on AMI membership email membership@ami.org.au
Register

Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce - UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer.

Who Should Attend

Marketing Professionals, small business owners, product managers, entrepreneurs or anybody looking to skill up quickly in e-commerce.

Topics Covered

1. Websites & UX
2. SEM & Sales Channels
3. Awareness & Consideration Channels
4. Social Commerce and eCommerce tactics
5. Using Omnichannel and CRO to Improve the CX

Learning Outcomes

1. Understand how the design of your website can affect how your customer choose to buy from you
2. Attract your customers using search, email campaigns, affiliate marketing, and other digital tools
3. Chooses the best marketing channel for your business goals
4. Turn people into customers using a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce
5. Understand & improve customer satisfaction, and how to use CRO tactics to improve website conversions

Course Experience

  • 5 Interactive Modules.
  • 16 Hours self-paced learning content - 12 weeks to complete.
  • Practical Toolkits and Templates.
  • 40 question multiple choice exam online
  • Associate Level Certificate

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 


*This course qualifies for 64 CPD points under the AMI’s Certified Practising Marketer program.