This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more.
DMI EXPERT is the Digital Marketing Institute's expert level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. Includes:
- 10 new search marketing modules, with the opportunity to learn directly from top SEO expert Neil Patel and his team
- 5 new modules focused on social selling
- New practical toolkits and content formats – embedded tools, text articles, Learnosity quizzes.
- Live sessions with an instructor to prepare for assignments and learn about the latest tools
- Emphasis on practical skills and real world context
- Many more bite-sized walkthroughs and improved videos
- 1-month FREE PREMIUM access to Ubersuggest SEO tool We give you the thinking and tools to become a leading player on the digital stage
- Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines
Who Should Attend
- Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
- Marketing Managers and Senior Management
- IT Managers
- Graduates looking to step ahead
- Small Business Owners and Entrepreneurs
- Career Changers
- Whoever needs to create and apply a digital marketing strategy for their organisation
Topics Covered
1. Social Media Marketing
2. Strategy and Planning
3. CX, eCommerce and CRO
4. Search and Digital Channels
5. Digital Selling
6. Essential Skills
7. Leadership and Management
Learning Outcomes
1. Learn how to create engaging content on Social Media and how to plan, execute and optimise & report on social media
2. Gain all the key skills associated with planning a successful strategy. Everything from Digital channels, marketing automation, budgeting, analytics and leadership.
3. Learn the key concepts underpinning website optimization, CRO and effective e-commerce. Build highly effective user experiences.
4. Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you'll gain knowledge from people who actually use these tactics.
5. Recognize the value of social selling and digital techniques to better engage with customers to drive increased conversion rates.
6. Gain all the essential skills all marketers and business leaders need to work effectively, productively and professionally in a collaborative business environment.
7. Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and
Course Experience
- Course Length: 140 hours online
- Interactive learning via self-paced content, live webinars, community forums, tutor support, downloadable tools
- Completion Time: up to 44 weeks
- Professional Certification
Trainer Details
Industry and University experts such as Neil Patel, Clark Boyd, Julie Atherton, Cathal Melinn, Will Francis, Alison Battisby, Richard Parke-Davies, Olivia Kearney
Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
*CPMs can register 560 points for Professional Maintenance Program (PMP) at this course.