IMMEDIATE ACCESS | ONLINE COURSE: DMI Customer Experience (Foundational)

  • 01 January 2024
  • 31 December 2024
  • Online


  • Please make sure you are registered in your AMI membership account to proceed.
  • For more information on AMI membership email


This popular short course covers the importance of Customer Experience Management. From gathering feedback to delivering customer service, learn to manage the full CX for your organisation.

This popular Customer Experience course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyse the changing nature of your digital customers, create feedback loops, and fully embed the customer experience within your business.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in of Customer Experience

Who Should Attend

Marketing Professionals, small business owners, product managers, entrepreneurs or anybody looking to skill up quickly in CX.

Topics Covered

1.     Customer Experience: Agility and the Changing Nature of Customers
2.     Designing CX: Placing the Customer at the Centre
3.     Optimizing CX: Authenticity & Involving Customers
4.   Measuring CX: Data, Metrics, and Visualisation

Learning Outcomes

1.     Learn how to adopt an agile approach for your digital strategy
2.     Develop your CX knowledge by focusing on an excellent customer experience
3.     Improve the CX by gathering feedback from your customers and forming a genuine response to their needs
4.    Learn how to measure your performance, track your results, understand metric options, and how to report your findings

Course Experience

  • 4 Interactive Modules.
  • 8 Hours self-paced learning content - 12 weeks to complete.
  • Practical Toolkits and Templates.
  • 40 question multiple choice exam online
  • Associate Level Certificate

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*CPMs can register 32 points for Professional Maintenance Program (PMP) at this course.