IMMEDIATE ACCESS | ONLINE COURSE: DMI Digital Strategy (Foundational)

  • 31 July 2023
  • Online

Registration

  • Please make sure you are registered in your AMI membership account to proceed.
  • For more information on AMI membership email membership@ami.org.au
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Discover the fundamentals of a digital strategy in this interactive course. Design your strategy around personas, tell your story and optimize. Learn budget management, testing and resourcing.

Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.

Who Should Attend

Marketing Professionals, small business owners, product managers, entrepreneurs or anybody looking to skill up quickly in digital strategy.

Topics Covered

1. The Customer & your Brand Story
2. Setting a Budget, Nurturing a Team, and Assessing Risk
3. Channel Planning for a Complex Buying Process
4. Becoming a Digital Leader

Learning Outcomes

1. Focus on the customer and celebrate your brand story
2. Deepen your skills in financial control and team management
3. Optimise the various channels to attract customers to your website
4. Underpin your digital strategy by developing strong & robust digital leadership

Course Experience

  • 4 Interactive Modules.
  • 11 Hours self-paced learning content - 12 weeks to complete.
  • Practical Toolkits and Templates.
  • 40 question multiple choice exam online
  • Associate Level Certificate

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 



*CPMs can register 44 points for Professional Maintenance Program (PMP) at this course.