IMMEDIATE ACCESS | ONLINE COURSE: DMI Digital Marketing Strategy & Leadership Course

Specialisation is for when you want to drive innovation and change. The DMI SPECIALIST online Digital Strategy and Leadership certification is perfect if you’re looking to take on a more strategic role or want to transition into a leadership position.

Digital Marketing Strategy & Leadership Specialism, powered by the Digital Marketing Institute, uses DMI’s digital marketing knowledge to bring you a specialist course designed to create digital strategists and leaders. It will deepen your knowledge of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and help you to become a successful leader.

Learning Outcomes

You will learn how to plan an effective strategy and marketing communications plan, implement and review strategy performance using budgeting, resourcing, and reporting systems. You will also gain the key skills and knowledge required to move into a management or leadership role in the digital marketing industry. There are 10 in-depth modules in this certification.

• Managing Marketing Activities
• Communication Fundamentals
• Digital Marketing & Customer Experience
• Digital Channels
• Analytics, Data & Ethics
• Managing a Digital Team
• Budgeting & Building an Effective Digital Team
• Digital Leadership
• Developing a Digital Strategy with Strategic Thinking
• Driving Business Performance with Digital Marketing Strategy

Who should Attend

• Marketing professionals looking for specialist skills to take responsibility for planning, building, executing, and optimizing a digital marketing strategy
• Ambitious marketers looking to move into a managerial, leadership, or Head of Marketing role.
• Marketers chasing a more senior marketing role or pursuing a career in digital strategy development.

• Savvy entrepreneurs and business owners 

• Anyone looking to build AI skills to future-proof

• Students who want advanced digital marketing skills to fast track their career their career

Program outline 

This certification guides you through 10 modules that focus on planning an effective strategy and marketing communications plan, implementing and reviewing strategy performance along with using budgeting, resourcing, and reporting systems for successful strategy execution. It also covers the key skills and knowledge required to move into a managerial or leadership role in the digital marketing sphere. 

• Managing Marketing Activities
• Communication Fundamentals
• Digital Marketing and Customer
• Experience
• Digital Channels
• Analytics, Data, and Ethics
• Managing a Digital Team
• Budgeting and Building an Effective Team
• Digital Leadership
• Developing a Digital Strategy with
• Strategic Thinking
• Driving Business Performance with Digital
• Marketing Strategy

• Our courses are self-paced and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.
• Short courses take you where you want to go fast - learn Analytics, Content Marketing, GA4, UX and CX Essentials, Email Marketing, Website Optimization, PPC, AI’s impact on marketing, and Graphic Design. Bite-sized lessons (10-20 minutes)
• Highly interactive with chances to practice everything you learn
• Practical live classrooms each month on the latest trending topics and updates to platforms
• New practical exercises, reflections and up-to-date ‘Extend Your
• Learning’ content

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*This course qualifies for 100 CPD points under the AMI’s Certified Practising Marketer program.