IMMEDIATE ACCESS | ONLINE COURSE: DMI Digital Display (Foundational)

  • 31 July 2023
  • 31 December 2023
  • Online

Registration

  • Please make sure you are registered in your AMI membership account to proceed.
  • For more information on AMI membership email membership@ami.org.au
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Online: DMI Digital Display (Foundational)

Learn how to set up a display by becoming familiar with digital display and advertising campaigns. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.

Who Should Attend

Marketing Professionals, small business owners, product managers, entrepreneurs or anybody looking to skill up quickly in eCommerce.

Topics Covered

1. Planning and Managing Display Advertising
2. Demand Generation & Video Advertising
3. Setting up and Targeting a Display Advertising Campaign
4. Measuring Display Advertising and Presenting Results

Learning Outcomes

1. Plan an effective outbound campaign to generate interest and capture search intent
2. Understand key demand generation channels including the Google Display Network, social display advertising, and advertising on the Meta network.
3. Use YouTube ads and other social video platforms in your campaigns
4. Set up a demand generation campaign using Responsive Display Ads
5. Understand the tactics, tools and techniques for effective targeting, bidding, and remarketing to reach audiences
6. Optimize demand generation campaigns by learning metrics, reports and best practices

Course Experience

  • 4 Interactive Modules.
  • 9.5 Hours self-paced learning content - 12 weeks to complete.
  • Practical Toolkits and Templates.
  • 40 question multiple choice exam online
  • Associate Level Certificate

Digital Marketing Institute is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 



*CPMs can register 38 points for Professional Maintenance Program (PMP) at this course.