Creative Measurement and What Makes a Winning Campaign

  • 04 October 2023
  • 12:30 PM - 1:30 PM
  • Online

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Elevate your marketing strategy with our exclusive webinar, where we delve into the pivotal role of creativity and data-driven insights to shape successful campaigns.

Join Irene Joshy, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign.

This webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation, guided by insights from a seasoned professional.

Don't miss this unique opportunity to elevate your marketing strategies.

Topics Covered

  • The impact of differentiation in driving brand growth, with evidence from BrandZ.
  • The need for agility and customisation in modern marketing strategies.
  • The critical role of pre-testing creative campaigns, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.
  • How to strike a balance between creativity and effectiveness, with examples from high-performing Australian ads.

What You Will Learn

An understanding of how to craft highly effective campaigns and execute them with the confidence of maximizing ROI.

Presenter: 


Irene Joshy
Head of Creative APAC & Australia, Kantar Insights

Irene has 23 years of experience spread across Academia, Insights and Advertising. She combines her training as a Social Anthropologist and Semiotician with her experience as a Strategic Planner into the development and optimization of advertising messaging across media.  She has presented at different industry forums – Insights and Advertising, conducts lectures at B-schools around cultural and consumer insights and its role in crafting a strong brand narrative. Her most recent accomplishment has been her role as Juror in Creative Data Category at the Cannes Lions 2023.

*This course qualifies for 4 PMP points under the AMI’s Certified Practicing Marketer program. 

Please note: AMI Webinars are FREE for AMI members and 50AUD for non-members; they will be available to watch on demand in the AMI Content Library.