Learn B2B storytelling secrets that will make your messages impossible to ignore. And discover the best sources of authentic storytelling you may already have at your disposal.
It’s time to stop being bland. AI is great, but it makes everything sound the same. Gina Balarin knows a good few secrets of B2B storytelling success, though. In this webinar you’ll discover where to find the best stories, how to align them with your brand, who should be telling them, and how to capture insights from the truth-tellers, frustrated storytellers and undiscovered idea-generators in your business.
TOPICS COVERED:
· Aligning human stories with brand and corporate messaging
· Where to find the best stories…
· Who’s the author? And why do people care?
· You’ve got the stories, now what?
· Why it pays to listen to truth-tellers
· How to hear from frustrated storytellers
· When to listen to undiscovered idea-generators
· How to 8x your story-gathering potential.
WHAT YOU WILL LEARN:
· You’ll discover why storytelling isn’t just important for B2B marketing – it’s a fundamental human need.
· You’ll experience the true power of antici…pation
· You’ll see a powerful framework you can leverage for story-gathering and story-sharing
· And you’ll learn what all of this has to do with your Secret Army: your managers, employees and customers.
Facilitator
Gina Balarin
Director of Verballistics
Long before she graduated with a distinction in Management Communication and became a CPM FAMI FCIM Chartered Marketer, Gina started helping people influence others to make a positive difference – and understand why it matters. Today, she trains individuals and teams at SaaS and professional services companies all over the world. When she’s not discovering and sharing their customers’ success stories, she’s helping them improve their own interpersonal and managerial communication skills. Gina is happiest when she’s inspiring people to deliver TEDx-style presentations, speaking in front of an audience, or mentoring marketers to share their marketing pride with the world – especially if there’s a steaming hot cup of Assam tea on her desk.
Gina is also a TEDx speaker, a member of the Professional Speaking Association, and the author of The Secret Army: Leadership, Marketing and the Power of People. She runs the marketing communications consultancy, Verballistics, and owns a tractor and an excavator.