Learn how to measure your brand's impact across the end-to-end customer journey on the best performing social media platforms
This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design.
With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal resource allocation, risk management, campaign build, messenger strategy, lead generation and funnel build strategy and social to EDM campaign methodology.
It will provide insight into current engagement trends on each platform, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today.
Key learnings
· Explore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt
· What are the most important performance metrics to accurately measure and determine value for businesses in the long term ?
· What is the critical marketing formula for successful social media campaigns in 2024 ?
· What are the current industry benchmarks for social media best practice?
· How to tackle B2B vs B2C marketing strategy on social media ?
· Develop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
About the presenter
George Hawwa
Attention Experts, Growth Director
George is the Growth Director of leading social media agency Attention Experts - he is responsible for the overall business strategy of client accounts at Attention Experts to ensure clients are obtaining a suitable return on their marketing investment. He oversees content, advertising, and growth strategy of client accounts, as well as the current research division of Attention Experts, which identifies and collects data on changes to audience engagement metrics and the latest social media marketing trends and tactics.
George is winner of the 'Outstanding Young Entrepreneur' award at the NSW regional business chamber awards. He is a sought after speaker and presenter for countless conferences, industry associations and in-house training to corporate marketing teams. George currently lectures for Sydney University, in the department of Centre for Continual Education as a subject matter expert on Social Media. He is also an expert witness for high-profile court cases.
About Attention Experts
Attention Experts are specialist growth experts, a known leader in the industry with a reputation for a unique data-lead approach to social media marketing and strategy. Combining the latest digital tools and capabilities of the world's biggest social media platforms, Attention Experts retains a track record of delivering consistent results for over 750 clients in both the B2B and B2C sectors across 20 different industry verticals in Australia, New Zealand, South East Asia and the UK.
Specialising in strategic growth, best-practice policy design, consulting and community management, the end product delivered is exponential business growth through social media campaigns designed to drive brand value and accumulate databases of customer engagement. Attention Experts is at the forefront of the social media marketing industry, having achieved this through exceptional customer service, transparency, specialist expertise, and unparalleled campaign implementation.
Attention Experts is the most 5-star rated social media agency in Australia and is a recognised Facebook Preferred Partner. Named number 3 on Yahoo! Finance's list of top 10 Australian Marketing Agencies to watch out for in 2021, Attention Experts are proud to be the official partners of the Australian Marketing Institute, Tourism Accommodation Australia, The Australian British Chamber of Commerce, Sydney Hills Business Chamber, and more.
Attention Experts was also awarded State Winner 2022 at the AMI Awards for Marketing Excellence.
Please note: AMI Webinars are FREE for AMI members and 50AUD for non-members; the will be available to watch on demand in the AMI Content Library.
CPMs can register 4 points for the Professional Maintenance Program at this event.