Introduction to Unlocking the Secrets of Visual Content Essentials
Have you ever wondered why certain visual content captures your attention immediately, while other designs, images or videos don’t?
It’s not just about vibrant colours or eye-catching patterns, the key lies in knowing how to tap into your audience’s emotions to design content that is memorable and engaging.
Topics covered
- What is visual content?
- Principles of Design
- Best practices for creating visual content
What you'll learn
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Importance of visual content design in communication
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Definition and explanation of visual content and the influence of neuroscience
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Benefits of using visual content in marketing comms
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Type of visual content eg. static, videos, infographic, animations
Timing:
- 20-25 mins presentation/5-10 mins Q&A
About the presenter
Stacy Farrell
Founder: Content Box
Stacy has over 25 years expertise in education, design, business management, content marketing and strategic communications across Asia Pacific’s B2B sectors. Her experience portfolio covers a diverse range of industry sectors including professional services, aviation, aged/disability care, and not-for-profit. Stacy’s ongoing commitment is to Make Marketing Easier for small to mid-sized businesses.
Beginning her career in education sectors in the Asia-Pacific region, Stacy’s passion for dealing with people, communication and audience engagement, led her into the field of strategic marketing, content creation and design.
Recognising the challenges that businesses face when developing and implementing marketing and content strategies, Stacy created Content Box®. Her strategic content marketing agency today, has a specific focus on addressing the strategic needs of small to mid-sized businesses.
“I founded my company Content Box® on the premise that marketing for service based businesses does not have to be overly complicated, difficult or expensive, but strategic, creatively engaging, thorough and consistent.”
Her philosophy is built on the essential first step of getting the correct marketing strategy in place, which is essential to ensure any investment made in a website, SEO or digital marketing, will achieve its goals.
Stacy is a Certified Practicing Marketer, is Deputy Chair on the NSW AMI Committee Board and holds a Bachelor of Education, Masters in Language & Literacy, and Graduate Diplomas in Marketing & Management and Asian Studies.