Closing the Gap on Briefs
BetterBriefs conducted the first-ever global quant. study on marketing briefs with input from over 1,700 respondents.
The study’s findings demonstrate that there’s a huge disconnect between marketers and agencies when it comes to briefs.
Too much time, money and talent are wasted due to poor briefs.
What exactly are the biggest pain points? Why do they happen? And how might we solve them?
Topics covered
In-depth analysis on marketing briefs and briefing practice.
What you'll learn
About the presenter
Pieter-Paul von Weiler & Matt Davies Founders of BetterBriefs
BetterBriefs is a brief advisory and training business that helps marketers brief better.
Founders Matt Davies and Pieter-Paul von Weiler are former creative agency strategists, highly recognised for their marketing effectiveness thinking.
They conducted the first ever global quant study on marketing briefs.
They currently train big brands from all over the world how to improve their briefs.
They’ve also released a best practice guide on brief writing in partnership with Mark Ritson. BetterBriefs is on a mission to eradicate poor briefs globally.