Putting Marketing to Good Use
Many people working in health, social and environmental fields believe marketing is to blame for the many problems they face. Marketing isn’t evil. Learn how marketing has been applied to deliver positive outcomes benefitting people’s health and wellbeing or our environment. In this presentation Sharyn will provide an overview of her social marketing practice and she’ll share a few scientific discoveries along the way.
Join us for an exciting afternoon of learning, networking, and discovery. We look forward to seeing you there!
Schedule
About the speaker
Professor Sharyn Rundle-Thiele Founding Director, Social Marketing @ Griffith
Professor Sharyn Rundle-Thiele was trained in marketing and today she applies marketing to protect people and the planet. She founded Social Marketing @ Griffith, a centre renowned for its ability to apply marketing to improve people’s health and wellbeing and to protect the environment. In 2022, more than 840,000 people were engaged by Sharyn’s team who are continuing to deliver change for the better.
The work Sharyn has led has reduced koala deaths from dog attacks by 40%, reduced koala deaths from car strikes, doubled the reporting of koala sightings, reduced leaves entering waterways, and more. She has published more than 240 books, book chapters and journal papers and she has taught marketing to more than 100,000 people.
Sharyn was the first female president of the Australia and New Zealand Marketing Academy and today she serves as the Vice-President of the International Social Marketing Association.
Free Networking Event
Registration is required
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Please note that social distancing measures will be observed at this event. To ensure that our members and the wider community are protected, if you are feeling even remotely unwell on the day please do not attend this event. Additionally, if you have been diagnosed with COVID-19 all quarantine and social restrictions apply. AMI will be following the Covid Safety plan put in place by the venue, for more information please email events@ami.org.au