Breakfast: Branding and Brand Protection for Marketing Professionals

  • 17 August 2023
  • 8:00 AM - 10:00 AM
  • 40-42 Scott St, Dandenong VIC 3175
  • 92


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  • Available to AMI VIC Committee members.
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How can you protect your branding elements through trade mark registration?  

Marketing professionals are often the people tasked with looking after a business’ brands.  What can function as a branding element for your business?  What makes a good and distinctive branding element?  What should you consider when developing new branding?  

This will be relevant whether we’re talking about protecting existing branding elements (for a business or its products), starting a new business or rebranding an existing one.

Join us on Thursday 17th August for a thought-provoking discussion with Nils Versemann (Special Counsel, Commercial at macpherson kelley) and a morning of networking with your industry peers.

Secure your ticket now and get ready for a morning full of lively discussions, valuable insights from our knowledgeable speaker and plus coffee, tea and breakfast.

Event details: 

Date: Thursday 17 August 2023

Time: 8:00 am for 8:30am start

Venue: 40-42 Scott St, Dandenong VIC 3175

Format: Breakfast

Meet the speaker:

Nils Versemann

macpherson kelley.

Working predominantly in intellectual property law, Nils Versemann’s clients are often at a point where they are developing a new product or business. It is the special energy that comes from being part of building something with his clients that makes Nils passionate about what he does.

Assisting clients with all facets of intellectual property, Nils’ passion for the area sees him enthusiastically manoeuvre through the technical complexities, ensuring any advice presented is pragmatic and workable. Starting with a client’s desired outcome and working his way backwards, Nils focuses on determining the best way to achieve that.

Working across all industries, much of Nils’ work is for a wide variety of manufacturing businesses, everything from food manufacturing to homewaress. Nils also has significant experience assisting not for profits with their intellectual property concerns, ensuring they can focus on the communities they help.

“Clients don’t come to us with legal problems; they come to us with business problems. It’s our job to figure out the legal principles underpinning the problem so we can provide them with a solution.”

This is also not the first time Nils has worked in the south east region, making a return to the area after almost 20 years.




Brought to you by

Macpherson Kelley is a commercial law firm focused on the mid market with offices in Brisbane, Dandenong, Melbourne and Sydney.

We’re structured to meet the needs of, and deliver value to, businesses who need direct, succinct guidance, without the extravagance of a traditional top tier firm.

We’re straight talkers who take care of your legal concerns, giving you the freedom to focus on what you do best.

We’re considered in developing our legal advice, taking into account your commercial goals and the market in which you operate, before forming a view.

We’re pragmatic in the advice we give and bold in our recommendations.

We put relationships with our clients first.

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