"Think Category" unlocks growth by moving away from internal products or services led planning towards an outward facing approach based on current and future customer needs and occasions.
Learn how analysing and understanding your business offer through the eyes of your customer can reset the context, opening the door for new and stretching opportunities that can drive growth.
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About the presenter:
Lisa Rees-Allen
Lisa is a seasoned trainer who has worked with global and industry leaders, developing integrated category strategies and functional plans that unlock profitable, sustainable growth. She believes 'Category' is a mindset that defines the way a business understands, plans for and invests in the future customer, shopper and route to market.
https://www.linkedin.com/in/lisarees-allen/