The Australian Marketing Institute, in collaboration with our partner, the Chartered Institute of Marketing UK, is pleased to offer a selection of highly requested on-demand courses.
AMI members will be given a 10% discount code to be purchased via CIM's website. Please note that the price displayed is an estimated final price and may be subject to currency fluctuations. We recommend checking the current exchange rates for the exact price.
How to claim the discount:
To enroll in a course, kindly complete the registration process. Upon successful registration, a discount code will be sent to your email address, which can be applied at CIM's website to obtain a discounted rate for the course.
The discount can only be claimed by AMI members.
About the course:
This uniquely comprehensive online course puts you firmly ahead of the curve. If you are responsible for writing the copy for your brand or business, part of an in-house team or a freelancer, you’ll gain the tools, techniques and practical advice to enhance your skills and your credibility as a copywriter. You’ll discover how to combine creative flair with critical insight to deliver copy that works.
Duration: 25 hours across 10 modules. Self-paced.
Access Period: You will have access to the content for twelve months.
Access: Login details will be sent by email within 24 hours of booking via the CIM Website.
Price: Full price is ££449.00, AMI community gets 10% off (£404.10).
Learn how to:
- Look at copy from your reader’s point of view
- Profile your brand voice
- Construct value propositions and supporting brand messages
- Write headlines that work harder for you
- Structure your copy to maintain reader attention
- Master social copy
- Write for websites and landing pages
- Produce blog posts and newsletters
- Craft email for direct marketing and retention
- Develop powerful thought leadership
- Generate copy briefs to deliver what your client actually needs
The Chartered Institute of Marketing is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
*CPMs can register 24 points for Professional Maintenance Program (PMP) at this course.
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