The Australian Marketing Institute, in collaboration with our partner, the Chartered Institute of Marketing UK, is pleased to offer a selection of highly requested on-demand courses.
AMI members will be given a 10% discount code to be used when purchasing on the CIM website. Please note that the price displayed is an estimated final price and may be subject to currency fluctuations. We recommend checking the current exchange rates for the exact price.
How to claim the discount:
To enrol in a course, kindly complete the registration process. Upon successful registration, a discount code will be sent to your email address, which can be applied at CIM's website to obtain a discounted rate for the course.
The discount can only be claimed by AMI members.
About the course:
CIM has created this new online course to cover the core knowledge and skills that are essential to every professional marketer. There are 12 modules, which have been developed by CIM and reviewed by expert practitioners who are recognised thought-leaders in their respective fields.
Duration: 6 hours. Self-paced.
Access Period: You will have access to the content for twelve months.
Access: Login details will be sent by email within 24 hours of booking via the CIM Website.
Price: Full price is £299.00, AMI community gets 10% off (£269.10).
Learn how to:
- The role of marketing and how it contributes to business success
- Consumer purchasing behaviour and decision-making unit (DMU)
- How situation analysis defines your marketing environment
- Working with marketing mix models (4Ps and 7Ps)
- Plan an effective marketing communications campaign
- Measuring the effectiveness and performance of the campaign.
The Chartered Institute of Marketing is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
*CPMs can register 24 points for Professional Maintenance Program (PMP) at this course.
s purpose, topics, formats, repurposing