• 31 May 2023
  • Online


Registration is closed

This course has been designed for any individual, social media freelancer/agency or small-medium business to give you all the knowledge and skills you need to develop a comprehensive, effective social media strategy that will deliver the results you’ve been looking for.

Right through this course you’ll be working on the strategy for your chosen organisation or personal brand. There are templates for every step that will build together to form a comprehensive strategy document or presentation. By them time you’re done you’ll have everything ready to go!

Date: On Demand
Delivery: Online
Duration: 20 hours. self paced

Why take the course:

  • Develop strategies to deliver effective social media campaigns
  • Learn how to increase return on advertising spend
  • Establish yourself as an expert in your industry

Learn how to:

  1. Identify your social audience and objectives
  2. Select the best platforms for maximum return
  3. Craft an effective social media strategy
  4. Define the role of paid ads and influencers
  5. Implement your plan and stay on budget
Key Takeways: 
  • Understanding of social media marketing and the strategy development process
  • Use a social media audit and SWOT analysis to establish your current state
  • Align your social media strategy with your organisation/personal brand strategy
  • Audience segmentation, behaviour, demographics and persona.
  • Inform your choice with channel usage, purpose, content and performance
  • Collaboration opportunities, influencer partnerships, community management
  • Paid advertising, budgeting, resourcing, implementation and management tools
  • Data metrics, tracking expenses, analysis and insights, performance reports.

Social Media College is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. 

*CPMs can register 40 points for Professional Maintenance Program (PMP) at this course.

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