Webinar: Story Telling Espresso

  • 26 April 2023
  • 12:30 PM - 1:30 PM
  • Online

Registration

  • Please make sure you are registered in your AMI account
  • Please contact membership@ami.org.au if you wish to hear more about AMI membership benefits.

How to get your ideas heard

In this webinar, Chris will suggest that business communication is being held back by an over-reliance on facts, data and logic at the expense of storytelling. The session focuses on a simple toolkit of storytelling techniques that will help to add engagement and impact to your next presentation.

Topics Covered:

  • Story Telling Theory - we’re wired for storytelling.
  • Story Telling Principles:
    • Definition.
    • Structure.
  • Story Telling tools & tips and tricks. 

Key Learnings:

Why Story Telling connects us with the audience.

Elements of a story (and how it differs from typical business communication).

5 Story Telling tricks to add pzazz to your next communication.

  • Plot line & point of interest.
  • Open with a bang.
  • Make it personal.
  • Use metaphors like seasoning.
  •  Finish with a call to action.


    About the presenter:

    Chris Meredith  
    Founder, Chilli Sauce

    An MBA and former Marketing Director Chris is a speaker, writer, trainer and storyteller.  He works with many of the world's most successful companies to help them create capture and communicate great ideas.

    Training programs include Story Telling for Business, Creativity at Work, Winning Insights and How to run kick ass workshops. Clients include ANZ Bank, L”Oreal, the ABC, Haleon (formerly GSK), Arnotts, Nestle and many more.

    When not at work, he co-hosts a weekly podcast “The Common Creative” which aims to lift the veil on unlocking creativity in the workplace.


    Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; they will be available to watch on demand in the AMI Content Library.