Storytelling For Business

  • 23 March 2023
  • 12:30 PM - 4:00 PM
  • Virtual Classroom (Online)
  • 7


  • Please ensure you are logged into your AMI member account to register for this course.
  • Please ensure you are logged into your AMI member account to register for this course.
  • For more information on AMI membership email

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Human beings are wired to listen and learn via stories.  Despite this, the world of business has sidelined the power of storytelling and relied too heavily on data and logic.

A half-day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues, stakeholders or customers.

Topics Covered:

  • Theory – what is a story? Story telling vs business communication.
  • Storytelling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.
  • Tips and tricks – how to put flesh on the bones of the story so that it will engage the audience and encourage them to take action.
Key Learnings: 

A portfolio of tools and techniques to add power to your next presentation, keynote or briefing document.

Confidence to share your story and encourage your audience to take action.

Practical application – your own live business message translated into story format.



   Chris Meredith

   Chilli Sauce - Innovation and Training

What people say:

“Chris’s energetic facilitation ensures your full engagement, delivering a series of practical principles that are simple and easy to apply in your work today. The course is a game changer"
(Kate Young – Head of Customer Centricity and Capability, ANZ Bank)

“I was so thrilled I chose to join this session, Chris was brilliant in totally supporting us with the missing educational piece we needed on how to best run a presentation with impactful info for our personal and business.” 

Sarah Learmonth, Learning and People Development Manager – L’Oreal

*This course qualifies for 7 PMP points under the AMI’s Certified Practising Marketer program.