Conversion Optimisation: Transform your website into a conversion machine

Conversion Optimisation:

Transform your website into a conversion machine

Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy.

This Workshop is designed for digital marketers, all-rounders, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.

Topics Covered

• Learn the tools and techniques to collect critical data about how your customers behave on your website.
• Learn how to analyse your data and discover powerful insights to turn more website visitors into customers.
• Learn how to build an effective A/B testing and website optimisation program to improve UX and increase conversions.
• Learn how to save time, money and resources by making the right decision between redesigning / replatforming your website and optimising what you have.
• Learn how to reduce the risk of a website redesign / replatform project by using CRO research to inform decision making.
• Learn how to leverage insights from CRO research to optimise all of your digital channels and drive performance.
• Learn how to leverage insights from CRO research to get your internal teams and agencies to make data-driven business decisions and work collaboratively