How To: Overcome 1st Party Data Challenges for your Marketing Program

  • 18 October 2022
  • 12:00 PM - 1:00 PM
  • Webinar


Registration is closed

“Put your company’s first-party data to use for marketing & advertising strategy,” they say. That’s easier said than done, isn’t it? Rest assured you’re not alone; few organisations are completely happy with how they are using their data. But improvements deliver great benefits!

We invite you to a Zoom Q&A Session with indie advertising services agency Audience Group, ready to consult on the challenges marketers are facing in terms of first party data access & usage.

Whenever Audience Group runs webinars on first-party data topics, they get such great questions at the end but there’s never enough time to answer them all. So, we thought we’d create a ‘webinar’ that’s all Q&A session. Audience Group will bring its co-founder / Managing Director plus its Directors of Analytics and Technology. You bring your questions!

Key Takeaways:

  • What is one thing you’d like to know more about, when it comes to your customers?
  • What are your data access challenges?
  • What types of data do you wish you had?
  • How can you work with your IT team, business leaders and partners to get the data you need?
  • Or perhaps you’d like advice on what data you should go hunting for, within your business

About the presenters: 

Tom Evans
Managing Director and Co-Founder
Audience Group

After a not-so short stint on the product side at Microsoft, Tom embraced a career in branding, digital, advertising and media strategy. Tom kicked off his 22+ years in this second phase of his career with Director roles at TW2 Digital in the UK before founding and helming Iconic Brand Agency as Managing Director for nine. After selling his London agency to GroupM, his first role in Australia was as Head of Client Service and Digital at Decoder. Then he and James joined forces to co-create independent agencies Blue Pencil (advertising), Audience Group (media strategy) and Audience Analytics.