As Bruce Clay, an SEO thought leader and educator since 1996, said, “CMOs and other top executives need to be SEO advocates within their organizations.
Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”
About the Workshop
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings
- Importance of SEO
- How Google works
- How a search engine-friendly website impacts online traffic and revenue
- What factors cause a website to rank in organic search results
SEO Framework:
1. On Page SEO - (Content, Blogs etc)
2. Technical SEO - Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR)
- Competitor Analysis - Marketers will absolutely love this
- What spam tactics must be avoided to prevent loss of revenue
- Setting Realistic Expectations
- Case Studies: Companies That Have Run Successful SEO Campaigns
- Questions to ask your SEO Team or Agency
- Tools of the Trade - We will show you how you can use tools to gain valuable insights
About the presenter:
Sid Lal
MD, Bruce Clay Australia
Sid is a serial entrepreneur who set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organisation which translated into $15 million in online sales for its channel partners.
Since 2009 he has been heading Bruce Clay, first in India & more recently in Australia. Sid has helped his clients achieve thousands of first page rankings on Google.
Here is what some people have said about his training sessions:
"Thanks so much for your time and knowledge today. I got so much out of that course. I can't wait to put a few things into action and to try out many of the great resources you provided. I look forward to doing another course in the near future."
"Just attended a very valuable masterclass by @siddlal on the power of organic search."
"Thanks Sid for such insightful training sessions of SEO. Your training skills made it easy and interesting."
About Bruce Clay Australia
Bruce Clay has been a recognised leader in Search Marketing since 1996 with a focus on Search Engine Optimisation (SEO) and Google Ads.
Our Sydney office provides services across the entire Digital Marketing spectrum: SEO, Google Ads, SEM, Web Design, Content Marketing, CRO, Google Analytics & SEO Training. We have helped hundreds of companies across the globe achieve 1st page rankings on Google. We are an award-winning company with proprietary SEO software and thought leadership and we work with global organisations across our offices in Los Angeles, Dubai, Delhi, Tokyo & Sydney.
If you would like your website to achieve higher search rankings & increase website traffic and sales, connect with us now on 1300 732 734 or visit our site for more info: Bruce Clay Australia
*This course qualifies for 7 PMP points under the AMI’s Certified Practicing Marketer program.