Market events effectively and professionally
Events are widely used as marketing channels to promote products and services. Think brand activations, product launches and PR events.
This course will introduce you to the real-life strategy and planning used in event marketing, will help you to create an industry standard event and sponsorship marketing plan as well as will help you to increase brand engagement and awareness through the use of events.
The course content can apply across a range of industry sectors but is specifically designed for those working in or wishing to work in the events industry.
Course Info
Course Length: 40 hours Online
Self-Paced Learning
Completion Time: up to 6 months
Professional Certification
7 modules to complete:
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The Experience Economy
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The Marketing Mix
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The Marketing Plan
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Sponsorship for Events
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The Sponsorship Plan
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Evaluation
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Putting it all together
Course outcomes
- By the end of the course you will be able to:
- Research and identify sponsorship and event marketing opportunities
- Plan sponsorship and event marketing
- Initiate implementation of sponsorship and event marketing
- Monitor and evaluate sponsorship and events
Why take the course:
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Gain a good understanding of marketing for events
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Obtain a certification* for your resume
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Add to your existing event skills
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This course is guided by a dedicated learning facilitator who is on hand for their expertise and support.
*The certificate issued is CoEM course completion certificate issued through Open Learning.
College of Event Management is an AMI Partner. We are happy to offer the course to our members with an exclusive discount.
*CPMs can register 80 points for Professional Maintenance Program (PMP) at this course.