In Conversation With... James McDonald - What if Mad Men had Modern Data Capabilities?

  • 07 October 2021
  • 2:00 PM - 2:40 PM
  • Virtually via Zoom

Registration

  • Please ensure you are logged into your AMI member account to register for this event.
  • For more information on AMI membership email membership@ami.org.au
  • Available to event partners

AMI's In Conversation With... series tells the story of our community, bringing together marketers to share their career journeys, industry experiences and exceptional achievements to foster conversation, encouraging new perspectives and ideas.

In October, join our chat with James McDonald, Director and Co-Founder of Audience Group. James will be sharing his thoughts on the power of data capabilities.  “As I approach 50, and 30 years in adland, the one thing that is becoming apparent is that the mad men of the 50s and 60s had the formulae right. They just didn’t have the data to support it.” 

This 40-minute online networking industry catch up will be held live and we encourage participants to ask questions and chat with your peers.

About our Conversationalist:


James McDonald
Director and Co-Founder
Audience Group 


In his nearly 30 year career, James worked for ad agencies DDB and OMD, headed up large accounts at Mojo, then took on Group Account Director roles at Idea Works and STW. Moving over to the business side of the business, James held senior roles at STW and Publicis Asia. After an MD stint at Decoder, he connected with co-founder Tom Evans to launch several independent agencies focused on advertising (Blue Pencil, Industrial Australia), media strategy (Audience Group) and advertising analytics (Audience Analytics).

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Please note:

  • AMI In Conversation With events are FREE for AMI members and 20 AUD for non-members.
  • Certified Practicing Marketers can register 4 PMP Points at this event.
  • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
  • You will receive the access link at 4pm a day prior to the event to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or training@ami.org.au before the 7th October 2021 12:00 PM AEDT.  AMI Event Terms and Conditions apply.