Artificial Intelligence: It’s math, not magic!
The topic for this session is not new, but it’s one that continues to surface across the industry and is still causing us some confusion. And, that topic is AI.
The term AI alone can be daunting, over the years it’s become a marketing buzzword that a lot of businesses have claimed to have and do well. But what does it mean for you as a marketer and how can it help you drive efficiencies and effectiveness?
Webinar key learnings:
Artificial Intelligence (AI) is key to driving marketing efficiency and effectiveness today, but there is also plenty of resistance. Instead of putting it all into the “too-hard” basket, marketers need to understand that data, combined with AI and machine learning technologies, provides three key indicators that can help revolutionise marketing strategies:
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Patterns
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Preferences
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Predictions
Join Quantcast Chief Marketing Officer, Ingrid Burton, as she breaks down the essentials of AI for Marketers and explains each of the ‘3Ps’.
Ingrid brings a wealth of knowledge and experience to the table having led the marketing function for various global organisations operating within the AI, machine learning, SaaS and big data space.
About the presenter:
Ingrid Burton
Chief Marketing Officer at Quantcast
Ingrid Burton is the Chief Marketing Officer at Quantcast where she drives the brand and creates demand to transform the company for growth. Prior to joining Quantcast, Ingrid held CMO roles at leading startups including H2O.ai, a leader in open-source AI and machine learning, at Hortonworks, where she drove a brand and marketing transformation that positioned the company for growth, and at Silver Spring Networks. She also was CMO at Plantronics after a 20-year career at Sun Microsystems, where she held several leadership roles, including head of marketing for the company and Java marketing, global citizenship, championing open source initiatives, and leading product and strategic marketing teams. Ingrid also held a marketing executive role at SAP, where she co-created the Cloud strategy, led HANA and analytics marketing, and drove developer outreach.
Additionally, she’s currently a Board Member at Extreme Networks and an Ad Council board member. She has received numerous awards and recognition, including the Silicon Valley TWIN award. Early in her career, Ingrid was a developer and has a BA in Math, with a concentration in Computer Science from San Jose State University.
Quantcast Overview:
Quantcast is a global advertising technology company and the creator of an innovative platform that empowers brands, agencies, and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results to drive business success. With extensive experience in audience measurement and programmatic advertising, Quantcast has helped multiple businesses across Australia unlock actionable insights necessary for growth and scale.
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Please note:
- AMI Webinars are FREE for AMI members and $30 AUD for non-members.
- Certified Practicing Marketers can register 4 PMP Points at this webinar.
- The recording will be available to watch on demand in the AMI Content Library for AMI Members only.
- You will receive the access link at 4pm a day prior to the Webinar to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or training@ami.org.au before the 27 October 2021 12:00 PM AEDT. AMI Event Terms and Conditions apply.
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