QLD Marketing Excellence Experience

  • 28 July 2021
  • 6:00 PM - 9:00 PM (AEST)
  • Cloudland, Alice Room - 641 Ann St, Fortitude Valley QLD
  • 0


  • Please ensure you are logged into your AMI member account.
  • For more information on membership contact membership@ami.org.au
  • Please ensure you are logged into your AMI member account
  • For further information on membership contact membership@ami.org.au
  • Available to AMI Qld Committee members.

Registration is closed

Experience the best of marketing practice in Queensland

The 2021 AMI Marketing Excellence Experience (QLD) event will be a highlight of the industry events calendar in 2021 – combining the best thought leadership and networking opportunities the state has to offer for marketing professionals who want to be inspired and connected.

The interactive event experience is designed to inspire industry members and foster new connections. Highlights of the event will include a panel discussion on best marketing practice and successful campaigns, as well as keynotes from QLD 2020 Marketing Excellence Award winning campaign - Queensland Rail – High Voltage Can Jump: National Winner for Creativity in Brand, Product or Service Marketing & Public Sector Marketing.


Find out how QLD Rail & Clemenger Brisbane used insight – and sneakers! - to connect with an anti-establishment, risk taking audience and effect behaviour change around high voltage powerlines.

Christine Gannon - Keynote & Panellist
Managing Partner - Client Service
Clemenger Brisbane

Christine is an experienced strategic leader with more than 20 years’ experience in the successful delivery of projects across Government, Behaviour Change, Infrastructure, Financial Services, Tourism, Retail, Franchise and FMCG. Her work has been recognised with national AMI Awards for the last 3 years including Integrated Marketing Communications (2018) for TMR’s ‘Get Set for the Games’, Public Sector Marketing (2019) for the Centenary of Remembrance Day’s ‘Promise to Pause’ and Creativity in Brand, Product or Service Marketing, and Public Sector Marketing (2020) for Qld Rail’s ‘High Voltage Can Jump’.

Kylie Tait - Keynote & Panellist
Manager Marketing and Design
Queensland Rail

Kylie has more than 20 years’ experience in Marketing, Public Relations, Media and Strategic Communications. She has worked across public, government and private organisations. Kylie is passionate, and results driven and is most effective in large, complex, challenging and diverse environments.

As the Manager Marketing and Design, Kylie is responsible for the strategic, digital and marketing functions at Queensland Rail, including the strategic positioning and presence, a strong social media presence to build brand awareness and managing activities associated with marketing all of

Queensland Rail products and services, digital marketing activities, and graphic design functions. A highlight of Kylie’s career is the four time award winning campaign High Voltage Can Jump.

Darren Needham-Walker - Panellist
Career Global Marketing Professional, Mentor, Coach, Speaker

Working with the teams and talent behind some of the world's most iconic and influential brands - Darren is a focused, thought leader whose work has received international recognition for empowering individuals and teams to be their best.

Collaboration lives at the heart of Darren’s approach, as he identifies and informs unique ways to work within the modern, multi-generational workforce of today.

His passion for high performance is relentless and infectious. Being able to work and develop teams and individuals around the world while continually challenging the status quo bringing tomorrow into today - is as he calls it, “a dream job” with real, tangible rewards, every day.

Michelle Fragar - Host & Moderator
AMI Queensland Committee Chair

Michelle Fragar is a world-class marketer, with 21-years of experience spanning from running global marketing departments for billion-dollar multi-nationals, to helping start-ups achieving their lifelong dreams. Michelle has held positions in the C-Suite for a substantial period of her career, she now brings extensive knowledge to clients in her branding & marketing strategy agency, BRANDiT, based on the Gold Coast and is a member of the global CMO Council.

Starting her career in Sydney she worked up to an AUS/NZ Marketing Manager role of Fortune 100 company, BOSCH. She then spent almost a decade in the C-Suite role at the innovative mining technology company, Bradken. Working on the company’s aggressive globalisation strategies and post-acquisition assimilation programs. This role lead to Michelle’s passion of strategy, branding and the development of CX that enhance internal culture.

REGISTER NOW to book your place at the 2021 AMI Marketing Excellence Experience (QLD) event.

6.00 PM - Doors open
6.30 PM - Welcome & Keynote
7.00 PM - Panel
7.45 PM - Networking
9.00 PM - Event finish

Registrations close 12pm 23rd July 2021

*Certified Practicing Marketers can register 15 PMP Points at this event

*Due to renovation works taking place at the venue access to the event will be via stairs only. If you require lift access please contact the AMI team.

*Please note that social distancing measures will be observed at this event. To ensure that our members and the wider community are protected, if you are feeling even remotely unwell on the day please do not attend this event. Additionally, if you have been diagnosed with COVID-19 all quarantine and social restrictions apply. AMI will be following the Covid Safety plan put in place by the venue, for more information please email events@ami.org.au