Back to Basics - Hybrid Event Essentials for Marketers

  • 29 July 2021
  • 12:00 PM - 1:00 PM
  • Webinar


We know how important face-to-face interaction is at live events and we’ve learned the effect virtual events can have on registrations. As we begin to think about the return of in-person, it’s time to focus on a new type of event –the hybrid event.

Combining the best of both in-person and virtual, hybrid events provide maximum flexibility and accessibility for attendees.

This webinar will reveal everything that marketers need to know for a step-by-step guide to hosting a successful and memorable hybrid event.

Learning Outcomes:

  • Learn how hybrid events are one event, two experiences
  • The basic elements of a hybrid event
  • Practical tips to help you design a successful hybrid event
  • Six strategies for marketing hybrid events

About the presenter:

Leighton Stephens

Job title, Cvent 

Leighton is in his fourth year with Cvent, and his seventh year organising events around his local community of Brisbane.

With this unique perspective, Leighton has been a catalyst to helping multiple organisations improve their event management practices, by enhancing attendee experience through the adoption of event technology.

Leighton has a passion for customer service and loves finding high-tech solutions to simplify the increasingly complex requirements in the event world. In 2021 marketers have seen a transformation in their role from traditional marketing responsibilities to expanding requirement to become strategic designers of event experiences whether it’s virtual, in-person or hybrid and Leighton believes that technology has become key.


Please note:

  • AMI Webinars are FREE for AMI members and 30AUD for non-members.
  • Certified Practicing Marketers can register PMP Points at this event.
  • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
  • You will receive the access link at 4pm a day prior to the Webinar to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or before the 06 May 2021 12:00 PM AEST.  AMI Event Terms and Conditions apply.