Social Media Marketing: Creating a Return On Investment from Social Media

  • 17 September 2020
  • 12:30 PM - 4:00 PM
  • Virtual Classroom (Online)
  • 9

Registration

  • Please ensure you are logged into your AMI member account to register for this course.
  • Please ensure you are logged into your AMI member account to register for this course.
  • For more information on AMI membership email membership@ami.org.au


An insight into the key principles of what creates a return on investment from a social media marketing campaign. 

In today’s marketing landscape social media marketing has become a valuable and important component of a marketer’s channel strategy. Understanding how to create a return on investment and measure it has become crucial to discovering social media’s relevance amongst the channel mix.

This workshop is a 4-hour insight into the key principles of what creates a return on investment from a social media marketing campaign. Exploring principals in conversion, engagement, brand building and database acquisition as well as cultivation techniques, this workshop will be the ace up the sleeve of any seasoned marketer or newly interested social media marketer looking to create an edge in today’s competitive communication market.

Run by award-winning social media marketer and business owner, George Hawwa (from Attention Experts), this workshop will explore important insights into brand building, social media trends, how to analyse a campaign, resource management, improving engagement, database build, touch-point valuation, attribution modelling and return on investment calculation.