Data-Driven Social Campaigns Workshop

  • 08 October 2020
  • 10:00 AM - 1:00 PM
  • Virtual Classroom (Online)
  • 15

Registration

  • Please ensure you are logged into your AMI member account to register for this course.
  • Please ensure you are logged into your AMI member account to register for this course.
  • For more information on AMI membership email membership@ami.org.au

Register


Social media campaigns have evolved: digital marketers today no longer see social media platforms as purely for awareness or engagement.

The rich data provided by Facebook, Instagram, LinkedIn and Twitter make these powerful channels for targeted, data-driven campaigns, for both B2C and B2B marketing.

  • How to choose the right platform
  • How to develop a data-informed advertising plan on each one
  • How to apply conversion optimisation concepts to both paid and organic social media campaigns
  • How advertising and always-on content support each other to drive maximum conversions.
  • How to  select your creative, copy, and targeting for optimal results on each platform

For more information about this workshop click here