Inviting Senior Marketers, CMO’s, Directors and Executives to attend the Senior Marketers Lunch.
South Australia is a challenger State. Adelaide is only the fifth largest city in a country that is small by world's standards, and seemingly great distances from major population centres like China, India, UK and the US. Locally, Adelaide is a boutique city home to 1.3M, competing for awareness in a country that is very much Eastern seaboard dominated. Adelaide doesn't have an Opera House, there's no Barrier Reef, no Uluru, and every so often someone always manages to go public calling Adelaide a @&#!hole. So how then, is tourism bucking the trend? Up 36% over the last 4 years, and experiencing record Interstate growth, which is fuelling incredible investment in hotels, tourism infrastructure, experiences and new operators.
Come and find out – it's a fascinating story of human psychology, marketing and big ideas.
Guest Speaker Brent Hill Executive Director Marketing South Australian Tourism Commission
Lunch Canapes on arrival, followed by mains and dessert.
Certified Practicing Marketers can register Professional Maintenance Points at this event.