Susan Castle

Bean Alliance Group

AMI Professional Member CPM

 

Member profile details

Prefix
Ms
First name
Susan
Last name
Castle
Post-nominals
PAMI CPM
Organisation
Bean Alliance Group
Job Title
Director - Marketing, Strategy & Development
State of Residence
VIC
AMI Designation
AMI Professional Member CPM
SUFFIX
PAMI CPM
Bio
Susan is a career Marketing Professional, a Swinburne graduate with 30 years experience eventually specialising in retail, brand and product with specialisation in coffee & chocolate. Susan operates around the construct of timeless marketing disciplines and additionally brings her unique creative/strategic approach to create award winning product, brand and strategy leading to highly profitable outcomes for the organisations she has had the privilege to work with.
Profile photo
Marketing areas of interest
  • Advertising
  • Content Marketing
  • Corporate Social Responsibility (CSR)
  • Creativity in Brand, Product or Service Mkt
  • Data Driven Marketing and Advertising
  • Digital Marketing (incl. SEO)
  • Education
  • Innovations and Design Thinking
  • Integrated Marketing Communications
  • Loyalty Marketing
  • Marketing Communications: B2C and B2B
  • Social Marketing & Social Change
  • Social Media and Digital Marketing
  • Sponsorship Marketing
 

Professional Certification

Certification
  • CPM