Bio
Susan is a Certified Practising Marketer who believes most organisations misunderstand marketing.
With a career spanning retail, FMCG, manufacturing and specialty coffee, she has built a reputation for solving complex commercial problems by applying disciplined marketing practice. Her work focuses on establishing brands as a true business asset, guiding organisations at the senior level to clarity, competitiveness and long-term value.
Susan brings a rare combination of strategic authority, creative thinking and lived experience to her work, and speaks with honesty about what it really takes to build brands that endure commercially and ethically.