Essam Al Lawati

Hexa Edge

AMI Professional Member CPM

 

Member profile details

Prefix
Dr
First name
Essam
Last name
Al Lawati
Post-nominals
PAMI CPM
Organisation
Hexa Edge
Job Title
Founder and CEO
State of Residence
Overseas
AMI Designation
AMI Professional Member CPM
SUFFIX
PAMI CPM
Bio
Essam AL-Lawati (MCIM) is the founder and CEO of Hexa-edge Business Consultancy.
He was the Head of the Business Department at Nizwa College of Technology. He is a
holder of a Ph.D. in Management from the University of Technology Malaysia and an MSc in Marketing from the University of Stirling, UK. He is a member of the
Chartered Institute of Marketing, UK, since 2011. He specialized in Marketing
(Entrepreneurial Marketing) and has published several papers in this field. He was a
speaker in startup weekend 2017 in Oman and a mentor in startup weekend in Malaysia
2019. He delivered marketing courses during the COVID 19 pandemic as social responsibility to towards the community.

He worked in a private company before entering the academic stream at the National
Ferries Company. Also, He worked in different sectors such as Transportation, Tourism,
Banking, and Oil & Gas. He is a certified Entrepreneurship Educator with the SMEF
program in cooperation with the Ministry of Higher Education in Oman.

He managed the Entrepreneurship cell at the Higher College of Technology and taught
many courses such as Innovation Management, Entrepreneurship, Principles of Marketing,
and International Business. He was given the responsibility of supervising senior student
projects as well. Also, he has conducted workshops in Entrepreneurship on several related
topics. At the moment, he is a Ph.D. candidate at UTM in AHIBS in the field of Management,
specifically entrepreneurship education.
Profile photo
Marketing areas of interest
  • Customer Experience (CX) Marketing
  • Data Driven Marketing and Advertising
  • Education
  • Innovations and Design Thinking
  • Integrated Marketing Communications
  • Loyalty Marketing
  • Marketing Communications: B2C and B2B
  • Mobile and Location Based Marketing
  • Public Sector Marketing
  • Social Marketing & Social Change
  • Social Media and Digital Marketing
 

Professional Certification

Certification
  • CPM