Bio
Katie Ashford, BA Hons, MA, MBA
A highly qualified, positive and driven Digital Marketing Director, with over 20 years proven track record of developing and implementing successful marketing strategies and business plans. International experience gained from senior roles in major distribution, film, publishing and licensing companies.
An effective thinker and doer offering strong leadership, negotiating and project management skills as a result of managing multiple start ups, new website developments, NPD, complex supply chains and technical integration projects. Excellent oral and written communication skills with experience gained presenting internally and externally at industry events.
Passionate about delivering highly targeted, creative, commercial marketing solutions that successfully raise brand awareness and drive sales. A strong team player with deep experience of building and working effectively in cross functional teams towards a common goal.
Credited with having my “finger on the pulse” with regard to rapid changes in consumer behaviour and market trends. Thrives on a challenge, new ventures and new technologies.
