Bio
Bob has over 7 years in marketing area across both corporate and agency background. It includes over 4 years solid senior marketing experience within MarTech area, in particular, marketing automation.
Bob has a strong understanding of the marketing automation platforms and marketing in general. He comes with a breadth of experience using marketing automation for campaign execution. This includes end-to-end campaign management, execution, reporting, development of nurture programs, lead lifecycle, lead scoring, and documentation.
Also, Bob has a creative data-driven mindset to assist his client in digital marketing strategy across both MarTech and AdTech. This includes user experience, multi-channel communication and digital transformation.
Bob worked with over 10 different types of the client across different industries.
In addition, Bob is also certified as a Digital Marketer from ‘Google for Work’, and holds both Inbound Marketing Strategist Certification and Email Specialist Certification from HubSpot.
Academically, Bob currently studying Graduate Diploma in Migration Law and Practice at UTS and holds a Bachelor of Commerce degree from Macquarie University.