Johanna Herrera

Jobloom

Career Starter

Linked to Chand, Prasnil
 

Member profile details

Prefix
Ms
First name
Johanna
Last name
Herrera
Post-nominals
CAMI
Organisation
Jobloom
Job Title
Founder & Director
State of Residence
SA
AMI Designation
Career Starter
SUFFIX
CAMI
AMI Committee Role
  • Emerging Marketers' Committee Chair
  • Emerging Marketers' Committee Member
Bio
With over six years of experience in stakeholder management, strategic communications, event’s management, and the development of digital marketing strategies, I am a passionate and results-oriented Channel Marketing Manager, a leading provider of remote connectivity solutions. My role is to drive partner engagement and revenue growth in the ANZ market, by implementing targeted marketing and communication strategies, as well as pursuing strategic initiatives.

I have extensive digital marketing skills, including web, social, video, and visual content creation and optimisation, following best SEO practices. I also have strong stakeholder management skills, working closely with our partners, channel account managers, and sponsors to develop and execute comprehensive marketing plans that align with our goals and target audience. I have successfully planned and promoted large face-to-face and online events, such as sponsorships, partner events, and webinars, to raise brand awareness and generate leads. I am a highly responsible and innovative marketer, who is always looking for creative and data-driven solutions to overcome challenges and achieve outcomes.
Profile photo
Marketing areas of interest
  • Advertising
  • Content Marketing
  • Corporate Social Responsibility (CSR)
  • Creativity in Brand, Product or Service Mkt
  • Customer Experience (CX) Marketing
  • Data Driven Marketing and Advertising
  • Digital Marketing (incl. SEO)
  • Education
  • Financial Services Marketing
  • Innovations and Design Thinking
  • Integrated Marketing Communications
  • Loyalty Marketing
  • Marketing Automation
  • Marketing Communications: B2C and B2B
  • Property Market Marketing
  • Public Sector Marketing
  • Social Marketing & Social Change
  • Not-for-profit marketing
  • Social Media and Digital Marketing
  • Sponsorship Marketing