Allan is a marketing and fundraising professional with over 25 years practical experience in marketing and fundraising management and strategy.
Allan has a Bachelor of Business Majoring in Marketing, is a Fellow of the Australian Marketing Institute (FAMI) and a Certified Practising Marketer (CPM). Allan is also a Fellow of the Fundraising Institute of Australia (FFIA).
Allan has been working with the Royal Life Saving Society WA (RLSSWA) for the past 10 years and currently manages their marketing and fundraising operations. This includes managing in-house call centre operations, direct mail facility, direct and indirect sales, digital transformation and brand strategy.
During this time Allan has managed fundraising programs for a variety of Australian charities overseeing program raising over $50M.