Bio
As a senior marketing and sales executive with more than 25 years’ experience across global markets and numerous industries (including financial services, banking, retail, Government, education and NFPs), Lynda has a strategic and creative mindset with a passion for building purpose-led brands, great customer experiences, and commercial results.
Lynda is adept at integrating digital technologies, channels and trends with the more traditional, whilst simultaneously considering the marketplace, customer, people and processes to achieve positive results and sustainable competitive advantage.
As an authentic and values-led people leader, Lynda has a reputation for fostering strong collaborative relationships across organisations and with external partners, as well as building high-performing teams.
Lynda is also the Chairperson for the AMI.