Want to stay up to date with your marketing skills?  Don't have much time or money to spare? Located in a non CBD location? 

AMI offers its community the chance to be part of on-the-go learning with our Webinars. Lunch-break based, webinars allow attendees to participate from their home, office or anywhere in the world. We regularly have world class presenters and a variety of topics to assist in your professional development. AMI Webinars are FREE for AMI members. Join as an AMI member today to access our monthly webinars live or on demand.


Upcoming webinars & livestreams

    • 11 March 2021
    • 12:00 PM - 1:00 PM (UTC+11:00)
    • Webinar
    Register


    As a marketer are you or your team involved in your companies staff or client incentive program, loyalty programs, annual conference or other L&D? And has travel been a drawcard for these events?

    In this time of mask-wearing and border closures how do we continue to inspire when travel is limited and importantly, what will travel for business events look like in the future?

    Our panel will help to navigate this space, discussing new options for unique & engaging local events, considerations & inspiration for interstate events and the future of international travel for conferences and incentive rewards

    Webinar participants will receive: 

    • Tips on developing an event suited to the current, ever-changing environment
    • Case studies demonstrating how some of the most unexpected destinations and venues can inspire an ‘out of the box’ program
    • Information on what local, state, federal & international governments are doing to support your conference or incentive reward trip
    • Strategies to engage your team or clients through hybrid events (yep they’re here to stay!)

    Moderating this session is Jakki Govan of Clockwise Consulting, along with panel members Nicole Tingey and Amanda Lovett.

    Clockwise have worked on the supplier side of Business Events for longer than they care to remember but remain passionate about the significance of face to face business events.



      About the presenters:

      Jakki Govan, 

      Clockwise Consulting, Director 

      A well networked and respected commercial and operational leader with 20 years’ experience across Hotels & Event Venues Jakki is a sought after trainer in revenue creation and sales . Jakki now runs a successful consulting company that works internationally and in Australia. With a passion for special events, business events and festivals Jakki has created her own events inhouse, from Concerts to Fashion shows to Seminars, worked on the Sydney Olympics, Major Concerts and cultural festivals. Determined, focused and fast, Jakki has a unique ability to see opportunities outside of the norm. Having designed and developed precincts, hotel offerings and attractions, Jakki’s operational and marketing background allow her to be realistic yet creative in the offering.

      Nicole Tingey 
      Clockwise Consulting, Director

      Providing a variety of services to the tourism industry, Nicole has worked with destinations as wide and varied as Broome & the Blue Mountains, Sydney & Perth, Adelaide & the Riverland region, Ballarat & Melbourne CBD and internationally with Thailand, US, Fiji and New Zealand as well as with global groups of hotels. Commercially astute, Nicole is experienced in delivering training and imparting to others the skills to increase loyalty and revenue via their Business Events including Corporate Meetings and Conferences.

      Amanda Lovett
      Amanda Lovett Consulting, Director 

      Amanda has incredible insights into the Australian and International tourism, events and hospitality industries; all of which can be applied to assist with customer relationship management across a wide range of sectors. She has worked in sales in both exhibitions and venues and in representation for both Australian and international destinations and has particular expertise in travel as a Corporate Incentive Reward. Amanda is a creative thinker and a solution driven strategist. Currently Amanda has taken up circus tricks juggling a couple of children while consulting to Clockwise.


          Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; the will be available to watch on demand  in the AMI Content Library.

          This lunch time learning webinars is proudly brought to you by


          Sponsored by 


          • 18 March 2021
          • 2:00 PM - 2:40 PM (UTC+11:00)
          • Virtually via Zoom
          Register


          AMI's In Conversation With... series tells the story of our community, bringing together marketers to share their career journeys, industry experiences and exceptional achievements to foster conversation, encouraging new perspectives and ideas.

          In March, join our chat with Tony Quarmby, Executive General Manager of Marketing, Tourism Northern Territory who will be sharing the Changing the perception of the Top End campaign story from the conception to winning the most prestigious AMI Award for Marketing Excellence - Campaign of the Year, in 2020.

          This 40-minute online networking industry catch up will be held live and we encourage participants to ask questions and chat with your peers.

          About the Campaign:

          Winning the coverted 2020 AMI Awards for Marketing Excellence Campaign of the Year category, as well as the national winner for Content Marketing and Northern Territory state winners for: Creativity in Brand, Product or Service Marketing and Integrated Marketing Communications Program.

          Research reported awareness and visitation for the ‘Top End’ had significantly declined and that even those who were aware of the holiday destination had inaccurate, dated and often negative perceptions.

          With such amazing content to work with, including stunning landscapes, ancient indigenous history as well as modern comforts and the cosmopolitan nature of the Territory’s capital, Darwin. A complex and wonderful story of old and new waited to be told.

          To reverse these negative perceptions and decline in visitation Tourism Northern Territory had to think differently, buying TV ads wouldn’t work and we couldn’t change perceptions with a super bowl ad, we needed more, we needed era defining content, and entire feature film and web series integrated into a marketing campaign.

          After five years in development, Top End Wedding had its global Premiere at the Sundance Film Festival and was released in almost three hundred cinemas across Australia. It was the number two Australian film for 2019 and well inside the top 100 Australian films of all time.

          More importantly, for the period the campaign was in market the ‘Top End’ alone saw a 6.5% rise in total visitation with holiday visitation continuing to increase by 17% by December 2019.

          About the Speaker:


          Tony Quarmby
          Executive General Manager of Marketing
          Tourism Northern Territory


               

          Tony Quarmby is the Executive General Manager of Marketing for the Northern Territory’s tourism agency, Tourism Northern Territory and AMI's 2020 CMO of the Year in the AMI Awards for Marketing Excellence.

          Responsible for creating demand for one of the Territory’s largest economic drivers, the tourism sector. He achieves global demand through the creation of marketing strategies that cover destination brand development, travel retail, product distribution and media partnerships as well driving awareness, consideration and sales activities for over 1600 tourism operators.

          Before settling in Australia Tony worked across the globe in the travel sector, TV industry and with emerging technology businesses to help them find investment and partnerships internationally.

          His Australian tourism roles have now seen him represent The Northern Territory, Tasmania, Queensland and the Sunshine Coast.

          Modern marketers are required to be creatives, accountants, negotiators, media planners, team leaders and digital wizards and the results prove Tony has been able to conquer all these attributes.

          • 22 April 2021
          • 12:00 PM - 1:00 PM (UTC+10:00)
          • Webinar
          Register


          Learn how to measure your brand's impact across the end-to-end customer journey on the best performing social media platforms

          This workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal resource allocation, risk management. campaign build, messenger strategy, lead generation and funnel build strategy and social to EDM campaign methodology. It will provide insight into current engagement trends on each platform, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today.

          Key learnings

          • Explore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt
          • What are the most important performance metrics to accurately measure and determine value for businesses in the long term
          • What is the critical marketing formula for successful social media campaigns in 2021  
          • What are the current industry benchmarks for social media best practice?  
          • How to tackle B2B vs B2C marketing strategy on social  
          • Develop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact


            About the presenters:

            George Hawwa, 
            Attention Experts, Grows Director 

            George is the Growth Director of leading social media agency Attention Experts - he is responsible for the overall business strategy of client accounts at Attention Experts to ensure clients are obtaining a suitable return on their marketing investment. He oversees content, advertising, and growth strategy of client accounts, as well as the current research division of Attention
            Experts, which identifies and collects data on changes to audience engagement metrics and the latest social media marketing trends and tactics.

            George is winner of the 'Outstanding Young Entrepreneur' award at the NSW regional business chamber awards. He is a sought after speaker and presenter for countless conferences, industry associations and in-house training to corporate marketing teams. George currently lectures for Sydney University, in the department of Centre for Continual Education as a subject matter expert on Social Media. He is also an expert witness for high-profile court cases.

            Who is Attention Experts?

            Attention Experts are specialist growth experts, a known leader in the industry with a reputation for a unique data-lead approach to social media marketing and strategy. Combining the latest digital tools and capabilities of the world's biggest social media platforms, Attention Experts retains a track record of delivering consistent results for over 500 clients in both the B2B and B2C sectors across 20 different industry verticals in Australia, New Zealand, South East Asia and the UK. 

            Specialising in strategic growth, best-practice policy design, consulting and community management, the end product delivered is exponential business growth through social media campaigns designed to drive brand value and accumulate databases of customer engagement. Attention Experts is at the forefront of the social media marketing industry, having achieved this through exceptional customer service, transparency, specialist expertise, and unparalleled campaign implementation.

            Attention Experts is the most 5-star rated social media agency on Facebook in Australia and is a recognised Facebook Preferred Partner. Named number 3 on Yahoo! Finance's list of top 10 Australian Marketing Agencies to watch out for in 2021, Attention Experts are proud to be the official partners of the Australian Marketing Institute, Tourism Accommodation Australia, The Australian British Chamber of Commerce, Sydney Hills Business Chamber, Women With Altitude Network and more.



                Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; the will be available to watch on demand  in the AMI Content Library.

                This lunch time learning webinars is proudly brought to you by


                Sponsored by 


                • 06 May 2021
                • 12:00 PM - 1:00 PM (UTC+10:00)
                • Webinar
                Register


                Don't let quick wins and acquisition results

                 distract from genuine customer growth. 

                It’s great knowing how many customers you acquired each month, but how many of these customers can actually make an impact in the long-term? What about the number of customers (and value) that you lost too? 

                It’s a known fact that it costs a lot more to find a new customer than to keep an existing one.

                Customer loyalty cannot be bought, it must be earnt.

                What happens post-purchase in your brand? How do you earn your customers’ loyalty? Do you recognise your customers, their value and position across the customer lifecycle, or do you treat them all the same? 

                This webinar will reveal how to find the right customers to drive growth, and how to engage and communicate with customers, based on their actual behaviour - which will ultimately create loyal customers for life.

                Learning Outcomes

                • How to enable your customers along the path to repurchase
                • Tactics to reduce customer churn and instead increase purchase frequency and value 
                • How to implement an effective customer lifecycle marketing strategy 
                • Identify strategies to help you influence customer behaviour
                • How to implement effective behavioural segmentation and dynamic targeting


                  About the presenter:

                  Michael Barnard, 
                  General Manager, Customology 

                  Michael leads a team of Customologists with combined talent across strategy, data science, and technology, who help brands understand and influence customer behaviours. Michael’s experience in human centred design is foundational in Customology's principles of design thinking and starting with the customer, focusing on how brands engage, keep, and grow customers.

                  Michael has excelled in innovation and is the founding GM of Customology. Here he has applied his design thinking, experience in behavioural economics and data science. Michael has partnered with key brands, including Suncorp, Westpac, Bridgestone, Flight Centre, Youi, Qld Government and Youfoodz.

                  Michael is an experienced and articulate public speaker and commentator, not afraid to ask the hard questions, provoking insights, challenging viewpoints, and creating true thought leadership.


                      Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; the will be available to watch on demand  in the AMI Content Library.

                      Lunch time learning webinars are proudly brought to you by



                    Virtual Event Recordings

                    Didn’t make the live event? Take advantage of a range of  past webinar recordings available on demand on AMI Member Connect, available for free to AMI Members. Among our recent webinars:



                    Business Finance: Working Capital - The Engine of Your Business  

                    18 February 2021 | More info


                    Growing your business with Outdoor Advertising 

                    10 December 2020 | More info

                    Data privacy: protection, laws, risks


                    05 November 2020 | More info

                    How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online

                    28 October 2020 | More info

                    Messenger Ads: Grow Your Social Media Leads with $5 a Day

                    27 October 2020 | More info


                    How to leverage video during Covid-19

                    01 October 2020 | More info


                    Social Media: how to create ROI?

                    17 September 2020 | More info



                    Relationships in the Digital World: The role of Online Brand Advocacy 

                    27 August 2020 | More info


                    Beyond Corona: Brand, reputation and resilience in a post-COVID world

                    23 July 2020 | More Info


                    AMI Webinars are proudly sponsored by


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