ON-DEMAND | ONLINE COURSE: Leader's Mindset

  • 01 October 2026
  • 31 December 2027
  • Online

Registration

  • Please ensure you are logged into your AMI member account to register for this course.
  • For more information on AMI membership email membership@ami.org.au

Register

The operating system for modern leadership. 8 hours of proven frameworks to sharpen how you think, communicate, and lead under pressure.

Leadership is not a set of tactics you swap when conditions change. It is a set of principles that hold true regardless. The Leader's Mindset Masterclass is a self-paced online course that gives you the foundational operating system for leadership: the principles, frameworks, and tools that hold true across every context, industry, and stage of a career.

Designed and delivered by Ashton Bishop, one of Australia's most sought-after strategic thinkers and leadership facilitators, this course combines world-class content with modern learning technology. You will walk away with a clear, personalised leadership framework you can put into practice immediately.

This is the foundational course in the Institute of Change masterclass suite. Complete it as a standalone course or build on it with the full suite.

COURSE PROVIDER 

Step Change is a proud AMI Partner. As part of that partnership, AMI members receive an exclusive discount on this course: our way of investing in the marketing and leadership community we care about.

COURSE DETAILS

  • Duration: Approximately 8 hours, self-paced
  • Format: Online, on-demand
  • Level: Intermediate
  • Investment:
    $990 non-members
    $841 exclusive AMI Member discount
WHAT YOU WILL LEARN 

This course covers three core modules, each building on the last:

Module 1: Defining Leadership
Craft a personalised definition of leadership that is authentic to you and actionable in your role. Move beyond generic models and lead with clarity and intention.

Module 2: Leading Through Language
Discover how the words you choose shape culture, drive decisions, and influence outcomes. Build a communication framework that cuts through noise and creates alignment.

Module 3: Power of Presence
Master the mindset, habits and behaviours that signal confidence and command trust. Learn to show up with authority, even under pressure.

WHO THIS COURSE IS FOR

This course is for professionals who are ready to lead with more clarity, confidence, and impact. It is ideal for:

  • Marketing leaders and senior managers stepping into larger strategic roles
  • Business owners and executives who want a sharper, more deliberate leadership style
  • Team leaders navigating complexity, change, or rapid growth

High-potential professionals investing in their leadership edge before the next career move

Whether you are new to a leadership role or a seasoned executive looking to refresh your approach, The Leader's Mindset gives you a practical foundation to lead better, today.

ABOUT THE FACILITATOR

ASHTON BISHOP / CEO, STEP CHANGE 

Ashton Bishop is an award-winning keynote speaker, serial entrepreneur, and CEO of Step Change, one of Australia's leading creative strategy consultancies. With a Commerce/Law background and 20+ years running million-dollar campaigns for billion-dollar brands, he brings rare depth to leadership and strategy: a practitioner who is embedded in the work every day, not a theoretical commentator.

Ash is the creator of Predatory Marketing, a competitive strategy framework used by organisations across Australia to outthink, outmanoeuvre, and outperform their competition. His client work spans some of Australia's most recognised brands, including Seek, Sportsbet, and Business Blueprint, as well as global challenger brands punching well above their weight.

What makes Ash an exceptional facilitator is an unconventional background that most strategists do not have: street performing, television presenting, stand-up comedy, and circus. He blends rigorous strategic frameworks with high-energy delivery that consistently earns 10/10 audience ratings. The Leader's Mindset Masterclass distils his best-practice leadership IP into a course that is challenging, engaging, and immediately applicable.

WHAT PARTICIPANTS SAY

"We recently put 12 of our upcoming managers through The Leader’s Mindset program and it was a fantastic experience. Ashton connected really well with the group and created an environment that was engaging, thought-provoking and relevant to the challenges they're facing as they grow as leaders. The team genuinely enjoyed the program and came away with some great insights into themselves, how they communicate and how they lead others. A really worthwhile investment in our people and one I'd happily recommend."

Michael Larobina, Chief Executive Officer

Step Change is an AMI Partner. We are happy to offer the course to our members with an exclusive discount. Find out more about the course here: https://www.instituteofchange.com/course/the-leaders-mindset-new


*This course qualifies for 32 CPD points under the AMI’s Certified Practicing Marketer program. 

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