Creativity That Delivers Business Results
As AI rapidly changes the creative landscape, yesterday’s breakthrough can quickly become today’s baseline. This event explores how marketers can continue to use creativity as a genuine driver of brand growth, customer engagement and commercial performance.
The evening will bring together leading creative and marketing practitioners from both B2B and B2C environments for an engaging, conversational discussion around:
• How creativity can contribute to measurable business outcomes
• The differences between B2B and B2C creative thinking
• How leading creatives approach problems, ideas and execution
• The changing role of creativity in an AI-enabled marketing environment
• Practical ways marketers can challenge habitual thinking and create more impactful work
Meet the Speakers
Simon Banks, Keynote speaker and Facilitator. Connect on LinkedIn
Most people don’t realise that creativity and curiosity are addictive. Simon Banks definitely does. Hooked for life, he’s a creativity, innovation and design nerd-in-chief, international keynote speaker, author, co-host of the hit podcast The Occupational Philosophers and a happily recovering professional artist.
He keeps a foot in both the creative and corporate worlds bringing fresh energy and a different lens to help teams build creative confidence and move from playing it safe to getting dangerously curious.
Charlie Dejean, Creative at VML. Connect on LinkedIn
Andrew Bao, Creative at VML. Connect on LinkedIn
Andrew and Charlie are an award-winning creative team at advertising agency VML.
Their work has been recognised at all major award shows like Cannes, Andys, D&AD, Clios, OneShow, Spikes, Mumbrella, and AWARD awards, not just catching the eye of mainstream publications, but also prime time news segments multiple times. Their personal highlights include winning Emerging Creative Team of the Year at AWARD, Mumbrella, and Creativepool, as well as topping B&T’s 30 Under 30 Creatives list for two consecutive years.
Plus hear from the winner of AMI's CMO of the Year for 2026
Entry to the event includes substantial canapés and a 2-hour beverage package featuring beer, wine and sparkling. Plus, enjoy a live engraving experience with Red Tomato Merchandise.
Bookings essential for catering purposes – RSVP today!
