The Australian Marketing Institute (AMI) Victorian State Committee and T garage bring you some of the industry’s most experienced and engaged thought leaders to explore how trust has become one of the most valuable assets a brand can own, and one of the easiest to lose.
Join senior marketing leaders from FMCG, retail and financial services as they explore what it takes to build credibility, relevance and lasting customer relationships when expectations are changing faster than ever.
From cost-of-living pressures and shifting consumer values to the rise of AI and growing scepticism towards institutions, our panellists will discuss how brands can stay authentic when customers are questioning more and believing less.
Drawing on research, customer insight and real-world experience, the conversation will unpack how leading brands listen, respond and act in ways that strengthen trust and loyalty over time.
Moderated by T garage’s Director of Strategy and Partner, Jed Simpfendorfer, you will hear insights from:
- Belinda Anderson | Nando’s Australia and New Zealand - Head of Growth Marketing
- Chris Cramond | Aware Super – General Manager – Member Strategy, Product and Experience
- Anand Surujpal | Patties Food Group - Chief Marketing and Growth Officer
Get ready for expert insights, thoughtful discussion, practical perspectives, and valuable networking with a room full of experienced marketers who understand the challenges and opportunities shaping the profession today.
The AMI Victorian State Committee, led by State Chair Kate Coleridge, looks forward to welcoming you.
PANEL OF EXPERTS
Moderated by:
Jed Simpfendorfer, Director of Strategy and Partner | T garage
With Australian and global experience in Marketing, Innovation, and Strategy, Jed has held roles such as Strategy Director at Mars Europe, eCommerce Portfolio Director at Mars Global and Chief Marketing Officer at Carman’s Kitchen, Australia.
With a background in Marketing and Psychology, Jed integrates his knowledge of consumer psychology with extensive commercial experience to facilitate breakthrough innovation opportunities.
Speakers
Belinda Anderson, Head of Growth Marketing, Nando's - Australia and New Zealand
With more than 25 years’ experience across retail, FMCG and advertising, Belinda is a seasoned marketing leader with a strong track record in brand transformation, customer-focused strategy and integrated marketing. She is currently Head of Growth Marketing at Nando’s ANZ and has spent more than a decade in senior marketing roles at Coles, where she led the transformation of its private label brand architecture and marketing across brand development, packaging, customer and trade planning, and in-store and digital experiences.
Prior to Coles, Belinda spent more than 15 years in multinational advertising agencies, leading client relationships and campaigns for some of Australia’s and the world’s most iconic brands, including five years leading regional and global advertising for Unilever across Asia, Africa, the Middle East and Turkey. She brings extensive experience navigating complex stakeholder environments, building high-performing teams and turning ambitious marketing strategies into business results.
Chris Cramond, General Manager – Member Strategy, Product and Experience, Aware Super
Chris Cramond is an experienced financial services leader with over twenty years’ experience spanning customer strategy, product, analytics, and customer experience transformation. He is currently General Manager of Member Strategy, Product and Experience at Aware Super, where he leads member strategy, actuarial science, product, analytics, research, and experience design to drive member-centric outcomes.
Previously, Chris held senior strategy and insights roles at AustralianSuper, including Joint Acting Chief Strategy and Corporate Affairs Officer, and has advised organisations through consulting roles at Ernst and Young and DBM Consultants. He holds an Executive MBA with First Class Honours from the University of Melbourne, alongside qualifications in finance, law, and executive leadership from leading global institutions. Chris is an active contributor to the customer experience profession, serving as an awards judge, advisory board member, and not-for-profit board director.
Anand Surujpal - Chief Marketing and Growth Officer - Patties Food Group
Anand Surujpal is a Chief Marketing and Growth Officer with more than 20 years of experience driving revenue growth, brand transformation, and international expansion across leading FMCG organisations. Currently leading Marketing, Innovation and International Sales at Patties Food Group, he has spent nine years building one of the most commercially impactful marketing functions in Australian FMCG.
Under Anand's leadership, Patties has evolved from a heritage pie manufacturer into a scaled, multi-category food organisation. He has turned around declining brands, globalised iconic ones, and built a team culture that consistently outperforms their KPIs. His work spans portfolio strategy, innovation pipelines, and international expansion across ANZ, the USA, Japan, and Southeast Asia.
He brings sharp commercial instincts, an innate curiosity about culture and consumers, and a belief that a category-first mindset is what builds successful brands.
Event details
Along with an amazing panel and stimulating discussion, you will receive a buffet breakfast, selection of pastries and fruit, tea, coffee and juice.
7.30AM – Arrival and breakfast available
8.00AM - Event starts
9.30AM – Presentation concludes
9.30AM - 10.30AM – Networking opportunity
10.30AM - Event concludes
Thank you to our sponsor
Event sponsor
T garage are a research and strategy agency with extensive experience having impactful conversations with Australian consumers spanning over a decade.
Leveraging SaySo, their robust online community, comprising 25,000 members, they possess unrivalled expertise in understanding Australians, discerning evolving consumer trends and navigating complex demand landscapes. They deeply understand consumers and market dynamics to uncover strategic growth opportunities through both their InsightIQ research technology and state of the art physical research facilities.
With a team of seasoned insights and innovation experts, they serve as trusted advisors to some of the Australia's largest organisations. From market understanding through ideation to execution, they collaborate closely with their clients to develop and rigorously test solutions, ensuring they are meticulously refined and poised for success in today's dynamic marketplace.
For more information about T garage, click HERE.
